STRONG TRACKER OF TENDER WINS

We have a strong track record of winning tenders;

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2017 : 10 wins

2018 : 12 wins

2019 : 8 wins

2020 : 3 wins 

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WAY TO GO

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• We Find the GAPs in the current assortment. Finds USPs from DFW portfolio to close that GAP

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• Analyse release launch plan and deliver feedback

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• When tender plan is released we connect our team 

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• Tender wins – our marketing team find the smartest and most cost-effective way of reaching out 

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We have detailed knowledge of each Systembolaget store

We know how many bottles we need to sell per store to get local listings or to protect a fixed listing.

We track both sell in and sell out from each store

All communication is targeted and followed up to make sure we don’t waste any money.

We work with multi number of ads that are automatically optimized. 

We follow the consumers all the way to the purchase